Massages

Massages in Pokémon games help Pokémon increase happiness. This is often helpful when you want to evolve a Pokémon. There is a girl in Veilstone City who gives you one massage a day. She also gives you many different items for Pokémon contests. There is also another one in the game in the Resort Area, but you have to have Master Rank in a contest to enter. This massage increases happiness much more, but you don't get contest items.